George C. Marshall Motion Pictures  
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Marshall Plan Filmography (MPF)

Film Details
Title: MARKETING
Filmography Code: MG-1
Archive/Control Number: NARA/306.05449
Picture: Not Available
Reference Copy at Archive: VT (on VT 306.03337)
Type of Material: Motion Pictures
Series: None
Film Date: 1953
Description: Sound (English), b&w, 18 min. Day's work done, the worker (as here in France) often returns to a shabby home and feels little motivation to improve it or to satisfy his other consumer wants. Market research and improved marketing methods are needed. Utility design and standardized dimensions can rationalize production and lower costs. Needed, too, are improved packaging and sales methods, such as the self-service supermarket. 1953. Produced and directed by Pierre Long, Son et Lumière Films, Paris, in association with Film Centre Ltd, London, for MSA. NARA ref. copy: VT (on VT 306.03337).
Roster: Marshall Plan Filmography
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